Evolution of Style

Evolution of Style

Some people just aren’t comfortable with change—after all, classic is classic for a reason. But others have an eye for classic with a twist. Now both camps can be happy at Tiffany, because for fall, the jewelry company’s design director, Francesca Amfitheatrof, dared to reimagine three signature collections: Tiffany Victoria™, Tiffany Bow and Tiffany Infinity. Here’s your sneak peek at some of the new looks.

Tiffany Victoria™ was introduced in 1998 and inspired by a diamond corsage ornament that was a centerpiece of Tiffany’s exhibit at the 1889 Paris World’s Fair. The new collection has bright round and pear-shaped diamonds (matched for color and clarity) that are set in platinum pendants, bracelets and earrings. Image: Tiffany Victoria bracelet in platinum ($45,000)
Evolution of Style


Tiffany Bow is now eighteen karat rose and white gold form asymmetrical loops and off-center knots on slender chokers, curvaceous cuffs traced with diamonds and delicate, sparkling rings. Image: Tiffany Bow ring in 18 karat rose gold ($3,800) and cuff in 18 karat white gold ($7,500)
Evolution of Style


Tiffany Infinity goes minimal with this ancient shape, refining its contours in cuffs and rings of sterling silver, as well as 18 karat gold and diamonds with contemporary flow. Image: Tiffany Infinity cuffs in 18 karat yellow gold ($4,900), rose gold ($6,900) and white gold ($4,900)
Evolution of Style

Amfitheatrof says, “This is jewelry that can be worn day and night. The designs are fluid and elegant, working together or on their own to create a spectacular diamond look.”

The collection gets a sparkly new ad campaign by Ogilvy & Mather in New York and features the black-and-white photography of Mario Sorrenti. Here, Imaan Hammam in Tiffany Victoria and Tiffany Bow jewelry and Doutzen Kroes in Tiffany Infinity.

Find the new collections at Tiffany, 140 Greenwich Avenue, Greenwich; Tiffany.com.

Photographs copyright Tiffany & Co.
Photo of Doutzen Kroes by Mario Sorrenti
Photo of Imaan Hammam by Mario Sorrenti



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